The “Poker Brat”, 17-time WSOP gold bracelet winner Phil Hellmuth, has formally been unveiled as the brand new ambassador for BetRivers.
The announcement comes as no shock, as Hellmuth had not too long ago shared images and movies from a California studio shoot, the place he was seen sporting BetRivers-branded attire. Moreover, he was additionally noticed on the WSOP Paradise competition within the Bahamas donning a BetRivers brand cap.
Now, the partnership has been formally confirmed.
In keeping with the press launch, Hellmuth will be a part of BetRivers as a model and content material companion, bringing his experience and presence to assist quite a lot of participant experiences throughout RSI’s On line casino, Sportsbook, and Poker choices. His involvement can even prolong to RSI’s media productions, together with the BetRivers Community and the Poker Evening in America present.
“Phil Hellmuth is a dwelling legend whose affect extends far past the poker desk to all gamblers, and we’re excited to welcome him to the BetRivers household,” mentioned Richard Schwartz, CEO of Rush Avenue Interactive (RSI).
Hellmuth joins an illustrious roster of BetRivers ambassadors, which incorporates celebrated sports activities personalities like NFL legend Jerome Bettis, tennis star James Blake, and NBA icon Joakim Noah. The model can also be represented by notable media figures, together with former sports activities anchor Dan O’Toole, sports activities reporters Natasha Staniszewski and Julie Stewart-Binks, and New York broadcasting legend Mike Francesa.
“Phil’s unmatched ardour, dynamic character, and aptitude for leisure make him the proper ambassador as we proceed to increase our choices and elevate participant experiences throughout our platforms. His expanded function within the BetRivers Community, together with elevated appearances on Poker Evening in America, and his contributions to selling our new on-line poker platform, will carry unparalleled pleasure to our gamers. Moreover, his involvement with our best-in-class cell on line casino and sportsbook promotional video games will create unforgettable moments for gamers and followers alike, Schwartz additional added.”
“Partnering with Rush Avenue Interactive and BetRivers is an thrilling new chapter for me,” mentioned Hellmuth within the press launch. “Ever since assembly the Rush Avenue Interactive govt group in 2012, I’ve been a fan. I’ve been impressed with RSI’s moxie, will, and willpower to construct a wonderful product—a web based gaming expertise that folks love to make use of and play on. As we speak, I’m proud to announce that we’ll elevate our collaboration to share my expertise and love of poker, playing, and leisure with BetRivers gamers and followers, each on-line and in particular person. First up, I’ll attend the Tremendous Bowl in New Orleans with BetRivers VIP gamers!”
Historical past of Phil Hellmuth and Rush Avenue Interactive
Hellmuth’s tie-up with BetRivers and its dad or mum firm Rush Avenue Interactive (RSI) has been identified for years. His long-standing friendship with Greg Carlin, founder and former CEO of Rush Avenue Gaming, and his function as an early investor in RSI spotlight this deep affiliation.
In 2020, Hellmuth reportedly invested $300,000 within the particular objective acquisition firm (SPAC) dMY Expertise Group Inc., which merged with RSI later that 12 months, enabling the gaming firm to go public. Nonetheless, this previous summer season, he bought his whole stake of 165,000 shares at $10 every, incomes $1.65 million. This divestment coincided with RSI’s controversial determination to terminate its associates program in a number of states.
Regardless of promoting his RSI inventory, Hellmuth has maintained ties with the corporate and now serves because the face of the BetRivers model. This announcement follows almost two months after BetRivers launched its on-line poker platform in Pennsylvania—a transfer Hellmuth hinted at years in the past, noting RSI’s ambitions to enter the US on-line poker house.
RSI’s journey into on-line poker started with its acquisition of Phil Galfond’s Run It As soon as Poker in 2022 by way of a $5.8 million cash-and-stock deal. After two years of improvement, the poker platform lastly launched in Pennsylvania, with plans to increase into extra states, together with a shared liquidity community spanning Delaware, New Jersey, and Michigan.
This isn’t Hellmuth’s first enterprise into model illustration. Through the years, he has been related to a number of notable poker manufacturers and rooms, together with the notorious Final Guess poker website. A shopper of Poker Royalty, an company representing high-profile poker gamers, Hellmuth has additionally partnered with platforms like YouStake, now owned by StakeKings, in addition to represented Respectable.guess.
Past model endorsements, Hellmuth has made common appearances on well-liked poker reveals, together with Poker Evening in America (owned by RSI), PokerStars’ The Huge Recreation on Tour, ARIA Excessive Stakes, Poker After Darkish, Excessive Stakes Duel, and lots of different poker-related broadcasts.
BetRivers Poker has stepped up its promotional efforts with the launch of two new choices: SNG Saturdays, which rewards gamers with free entries to SNG Choose tournaments, and MTT Early Fowl, offering a ten% refund on whole match buy-ins every week. SNG Saturdays runs till January 11, 2025, whereas MTT Early Fowl is out there by way of January 5.
Please play responsibly. In case you or somebody you already know has a playing drawback and needs assist, name 1-800 GAMBLER.
