With Accountable Gaming Training Month set for September, a brand new survey from the American Gaming Affiliation (AGA) stories that Individuals are more and more embracing on line casino gaming and sports activities betting as acceptable types of leisure and accountable industries.
The outcomes come forward of the seventh NFL season with widespread authorized wagering. The survey discovered that 75% of Individuals consider the gaming business behaves responsibly within the communities the place it operates. Moreover, 9 in 10 Individuals view sports activities betting as an appropriate type of leisure and 75% help authorized sports activities betting of their dwelling state.
“These newest survey outcomes spotlight a constant pattern through the years: as gaming expands to new audiences, Individuals more and more see the advantages of a authorized, regulated gaming market that contributes to communities, prioritizes accountability and supplies unmatched leisure,” AGA Senior Vice President of Strategic Communications Joe Maloney mentioned.
Accountable Gaming
The examine reveals specific will increase in favorable views towards the business’s commitments to accountable gaming, with 65% of Individuals now saying the business is dedicated to encouraging accountable gaming and combating drawback playing. This can be a notable enhance from 55% final yr.
This confidence is even stronger amongst those that have interaction with the business straight, with 81% of bodily on line casino gamers and 88% of sports activities bettors agreeing with this sentiment towards accountable gaming, up from 70% and 78%, respectively final yr. This sentiment is pushed by elevated perceptions throughout a number of areas together with:
Accountable advertising and promoting – 65% of respondents consider the business is truthful in its advertising and promoting, up from 58% final yr. Moreover, 73% view the business as accountable in its advertising efforts, up from 68% in 2022.
Effectiveness of accountable gaming packages – 66% consider the gaming business’s accountable gaming packages are efficient, up from 59% final yr. Amongst those that take part in gaming, 79% of bodily on line casino gamers and 85% of sports activities bettors agree these packages are efficient.
Elevated consciousness of accountable gaming messages – The examine discovered a big rise within the variety of Individuals uncovered to accountable gaming info – 46% of land-based on line casino gamers and 57% of sports activities bettors famous a rise in accountable gaming messaging. Additionally, 66% say they’ve encountered accountable gaming messaging previously yr, up from 56% in 2022.
Familiarity with accountable gaming assets – Consciousness of accountable gaming assets has grown, with 76% acquainted with a minimum of one useful resource, up from 65% in 2022. Consciousness is especially excessive amongst business individuals, with 92% of land-based gamers and 96% of sports activities bettors acquainted with a minimum of one useful resource.
“The gaming business’s accountability efforts are stronger than ever, and shoppers are noticing,” Maloney mentioned. “As we embark on one other Accountable Gaming Training Month, we’re extra energized than ever to proceed our work to present shoppers the authorized, secure and enjoyable gaming experiences that they need and deserve.”
The information comes because the gaming business continues setting information. The American gaming market noticed a report $17.63 billion in income within the second quarter of this yr.
