Rush Avenue Interactive (RSI) has introduced a brand new cope with Phil Hellmuth that can see the 17-time World Collection of Poker bracelet winner turn out to be a model and content material associate.
The corporate mentioned Hellmuth will deliver “his unparalleled experience and charisma to ship quite a lot of thrilling and unique participant experiences and leisure” throughout the corporate’s on-line on line casino, sportsbook, and poker platforms. He’ll additionally play a significant function in RSI-owned productions such because the BetRivers Community and Poker Evening in America.
“The brand new ambassador cope with BetRivers is a very long time coming!” Hellmuth instructed Card Participant. “I’ve been ready for over 10 years for the best associate for a ‘entrance of hat deal’ for me within the on-line house. Many corporations have approached me for the final 12 years, and I used to be near signing with another huge on-line casinos/poker rooms. BetRivers was the best match for me.”
Sponsorship Historical past
In terms of sponsorship offers, Hellmuth is not any stranger to representing various manufacturers and has parlayed his “Poker Brat” persona into some profitable offers all through the years.
In the course of the poker increase of the 2000s, he was an envoy for Final Guess. He in the end left a short time after the corporate was embroiled in a dishonest scandal. UB in the end ceased operations in 2011.
Consequently, he was a prime free agent for on-line poker websites, however by no means signed a brand new deal. He did, nevertheless, endorse loads of different manufacturers, a few of which had little to do with poker and even playing.
At occasions Hellmuth has resembled a Nascar driver, sporting quite a few sponsored patches on his monogrammed clothes. (There was additionally that point he really dressed like a Nascar driver and crashed a racecar.) The 60-year-old has repped companies and merchandise starting from the Aria On line casino in Las Vegas, to the Bitcoin Latinum cryptocurrency platform, to the Luxon Pay e-wallet, to the Breinfuel vitality drink.
In 2008, Hellmuth and his iconic quotes appeared on 12 million cans of Milwaukee’s Greatest Mild beer cans. In 2015, he acquired a bunch of display screen time because the face of a hamburger industrial for Carl’s Jr./Hardee’s.
Hellmuth has additionally authored 4 books, whereas serving because the host of the World Poker Tour’s ‘Uncooked Deal’ section. Lately, Hellmuth has additionally served as an adviser to a number of corporations.
The brand new cope with RSI/BetRivers, which launched a U.S. on-line poker product in Pennsylvania in November with plans of additional enlargement, will see Hellmuth concerned with selling the model, internet hosting dwell on line casino supplier occasions, offering sports activities betting commentary, making appearances at in-person and on-line tournaments, headlining occasions at land-based casinos, showing on Poker Evening in America, and extra.
“Phil Hellmuth is a dwelling legend whose affect extends far past the poker desk to all gamblers, and we’re excited to welcome him to the BetRivers household,” RSI CEO Richard Schwartz mentioned. “Phil’s unmatched ardour, dynamic persona, and aptitude for leisure make him the proper ambassador as we proceed to increase our choices and elevate participant experiences throughout our platforms.”
Good day @BetRiversCasino! pic.twitter.com/Rf686WoIwg
— phil_hellmuth (@phil_hellmuth) January 14, 2025
Hellmuth has been closely concerned with enterprise pursuits during the last decade and has not shied away from his ambitions in poker and past, telling Card Participant in 2022 that his numerous offers have put him on the trail to turning into a billionaire by the point he’s 75.
Hellmuth beforehand was an investor in dMY Know-how Group, which was a part of a reverse merger with Rush Avenue Interactive in 2020. He supplied Card Participant some feedback on the deal and his involvement with the corporate.
Card Participant: How does it really feel so as to add an internet poker sponsorship once more?
Phil Hellmuth: Partnering with Rush Avenue Interactive and BetRivers is an thrilling new chapter for me. Ever since assembly the Rush Avenue Interactive government crew in 2012, I’ve been a fan. I’ve been impressed with RSI’s moxie, will, and dedication to construct a ravishing product – an internet gaming expertise that folks love to make use of and play on.
Right now, I’m proud to announce that we’ll elevate our collaboration to share my expertise and love of poker, playing, and leisure with BetRivers gamers and followers, each on-line and in particular person.
First off, I will likely be taking seven BetRivers VIPs to the Tremendous Bowl in New Orleans. Then, I’ll meet with BetRivers VIPs in Philadelphia at Rivers On line casino, and in Chicago at Guess Rivers On line casino. Of us, search for many extra enjoyable and thrilling integrations!
CP: What makes you excited concerning the deal?
PH: BetRivers is a publicly traded firm with a valuation of $3.15 billion. It’s additionally in a bunch of states in America, in addition to in some provinces in Canada, and in addition we have now a presence in South America – Mexico, Colombia, and Peru – the place we’re exhibiting robust progress and hopefully quickly in Brazil.
CP: What was your historical past with the corporate?
PH: I’ve recognized the CEO and co-founder Richard Schwartz for a few years. In actual fact, I used to be part of the corporate that took RSI out in a SPAC (particular goal acquisition firm). I really discovered RSI for our SPAC. Niccolo de Masi was SPAC CEO, Greg Carlin was the CEO on the time. Greg is co-founder as properly.
They paid me $1.5 million for connecting them: introducing them, vouching for each side, and serving to foster relationships that result in the general public itemizing of RSI by way of our DMY Know-how Group (SPAC). Greg and Niccolo are incredible folks and businessmen. Niccolo continues to be on the board.
CP: What will likely be your involvement with Poker Evening in America?
PH: I’ve been a associate with RSI in capturing PNIA for a few years. Now, we’re taking the connection to the following degree! We will likely be capturing PNIA in March at Thunder Valley On line casino.
