A web-based on line casino commercial featured one of the crucial profitable match gamers in poker historical past.
Poker corridor of famer and 17-time World Collection of Poker bracelet winner Phil Hellmuth was the centerpiece of the most recent BetRivers industrial.
The corporate launched the advert yesterday from its BetRivers sportsbook X/Twitter account, and presumably aired in tv markets the place the BetRivers on-line on line casino is offered.
The web on line casino product is barely out there in Michigan, Pennsylvania and New Jersey. Nonetheless, its sportsbook is offered in a dozen different jurisdictions.
The industrial focuses on Hellmuth’s ardour for video games. The Wisconsin native then promotes the massive choice of video games on the BetRivers platform whereas speaking to totally different variations of himself.
“I’m Phil Hellmuth. And video games? I like ‘em,” stated Hellmuth in the beginning of the advert. “That’s why I’m all in with BetRivers the place there’s video games inside the video games.”
There was a model of Hellmuth in a basketball uniform, one posing as a blackjack supplier, and a 3rd in pajamas, joking that he overslept the shoot.
Get your Phil of enjoyable at https://t.co/gtFBhqzCbO @phil_hellmuth pic.twitter.com/LlQEsfJTrm
— BetRivers Sportsbook (@BetRivers) April 9, 2025
Hellmuth’s Advert Facilities Round Slot Machines
Regardless of Hellmuth’s attraction to the poker world, the corporate’s on-line poker platform, out there solely in Pennsylvania, was not talked about. The sportsbook arm of the platform wasn’t particularly talked about both, however prop packs are an add-on to single-game parlay bets.
As a substitute, each time the advert confirmed a telephone with the platform, it appeared to function a web based slot machine, a sport through which prospects can not win over the long run.
In 2022, high-stakes poker professional Landon Tice signed a sponsorship cope with an offshore on-line on line casino platform. Throughout one in all his Twitch streams, the then-22-year-old promoted the on line casino’s on-line slot machine part.
In response, Tice obtained some blowback from the poker group on social media.
As soon as once more, acquired flack for it. Nothing unethical a couple of tweet.
— Landon (@LandonTice) December 2, 2022
BetRivers Leans Into Hellmuth-Centric Advertising
Hellmuth and Rush Road Interactive, the possession group of BetRivers, agreed to a sponsorship deal in the beginning of the 12 months. Since then, Hellmuth has been central to each BetRivers advertising marketing campaign.
Final month, Hellmuth and Phil Galfond streamed the “Battle of Phil-adelphia” on the BetRivers on-line poker platform in Pennsylvania. Hellmuth gained the battle after going 2-0 within the $5,000 heads-up freezeouts.
Hellmuth and Galfond’s streams featured BetRivers poker logos within the high proper nook. In the course of the stream’s advertising marketing campaign, the BetRivers web site featured cartoons of the 2 execs with the verbiage “Residence of VIPs [Very Important Phils].”
The tweet releasing the on line casino advert additionally used the Phil pun. “Get your Phil of enjoyable at BetRivers.com,” it learn.
Galfond joined the BetRivers staff after the corporate bought his Run It As soon as on-line poker software program to make use of as its personal.
For the reason that Hellmuth deal, Hellmuth has worn a BetRivers hat throughout televised appearances.
