Veikkaus, Finland’s state-run gaming firm, has reaffirmed its dedication to Finnish ice hockey by extending its partnership with the Finnish Ice Hockey Affiliation via 2030. This complete settlement solidifies Veikkaus’ position in supporting the Finnish males’s and girls’s nationwide groups, the U20 group, and the Aurora League, making certain the continuation of a relationship that has already spanned a long time.
Reija Laaksonen, Govt Vice President of Folks, Tradition, and Communications at Veikkaus, expressed enthusiasm for the renewed collaboration: “Ice hockey is a serious Finnish spectator sport that strongly resonates with and strikes folks. At Veikkaus, we now have a long-standing and profitable cooperation with Finnish ice hockey and Leijonat, of which we’re proud. It’s crucial to us that this lengthy and profitable journey continues for a few years to come back.”
Ice Hockey’s Impression on Veikkaus
The game holds strategic significance for Veikkaus, each as a cornerstone of its betting choices and a platform for enhancing its model visibility. Ice hockey, particularly matches that includes the Finnish nationwide Lions groups, stays considered one of Veikkaus’ hottest betting choices, showcasing its alignment with the passions of Finnish sports activities lovers.
Laaksonen emphasised the advantages of this partnership, stating: “Due to the cooperation, we will proceed to supply Veikkaus’ prospects the attention-grabbing home betting merchandise, companies, and content material they want, and develop them even higher. Our complete partnership with Finnish ice hockey permits Veikkaus’ channels to proceed to be strongly concerned in essentially the most attention-grabbing moments and sequence of Finnish ice hockey.”
Increasing Sustainability and Shared Values
The partnership goes past sports activities and betting, reflecting a shared dedication to sustainability. Lassi Rönkkönen, Gross sales and Advertising and marketing Director of the Finnish Ice Hockey Affiliation, highlighted the alignment of values between the 2 organizations: “We’re more than happy that Veikkaus stays considered one of our most important companions within the Leijonat household. We share Veikkaus’ values, and we consider that sooner or later’s altering enterprise atmosphere, sustainability will play a fair larger position.”
Rönkkönen additionally pointed to the achievements born from this collaboration, noting the joint success in advertising and fan engagement: “Along with Veikkaus, we now have lived and skilled the success moments of various Leijonat groups and constructed impactful advertising campaigns. It’s nice to proceed the cooperation far into the long run.”
Partnership Scope
The multi-year settlement ensures Veikkaus’ presence throughout a wide range of ice hockey occasions, from males’s and girls’s nationwide group video games to the Aurora League and youth competitions. This involvement enhances Veikkaus’ skill to ship partaking sports activities betting experiences tailor-made to Finnish audiences. By aligning with a sport that resonates deeply with the Finnish public, Veikkaus not solely reinforces its market presence but additionally strengthens its connection to a nationwide pastime.
With the partnership prolonged till 2030, each Veikkaus and the Finnish Ice Hockey Affiliation are positioned to navigate the evolving panorama of sports activities and leisure collectively. This collaboration underscores Veikkaus’ dedication to fostering neighborhood satisfaction and engagement via sports activities whereas leveraging its platform to ship cutting-edge betting services and products.
