DraftKings has launched a $20 service for chosen New York prospects that provides them boosted odds on parlays. [Image: Shutterstock.com]
Enhance for NY bettors
DraftKings has rolled out a brand new subscription service in New York giving eligible prospects boosted odds on parlays.
designed to offer bettors with enhanced multi-leg odds
The Boston-based agency launched Sportsbook+ forward of the NFL Wild Card Spherical. The service priced at $20 a month is designed to offer bettors with enhanced multi-leg odds whereas growing the quantity of higher-margin wagers coming into DraftKings.
In line with official stories, NY subscribers to Sportsbook+ obtain boosts on parlays “the place particular person legs have odds of -500 or narrower.”
Massive payouts within the playing cards
Ranging from dual-leg parlays, Sportsbook+ bettors obtain a ten% payout enhance. If a bettor goes for parlays “with 11 or extra legs,” the potential payout climbs to 100%.
What provides the service further enchantment, is that subscribers also can entry limitless boosts.
In line with a DraftKings assertion, the intention of Sportsbook+ is to affords bettors “an enhanced fan expertise, creating extra pleasure and worth to our intensive parlay providing.”
The corporate didn’t go into element about qualifying standards for New York bettors however acknowledged that, nevertheless, Sportsbook+ is on the market for under “choose, eligible prospects.”
Parlay technique paying dividends
The launch of the brand new product may be very a lot on-strategy for DraftKings. CEO Jason Robins in earnings calls again in Q1 and Q2 acknowledged that his agency was “explicitly” targeted on boosting bettor uptake of parlays, whereas additionally upping the common totals of parlay legs.
“Actually, we really feel like there’s a ton of room to extend our parlay combine and enhance our common leg depend nonetheless,” Robins stated in August.
Quick-forward to DraftKings’ Q3 name and Robins’ dialogue with Chief Monetary Officer Alan Ellingson on the success of their technique, with margins on NFL parlays on monitor to publish development of 5% (500 bps) over the earlier soccer season. “Structural sportsbook maintain percentages elevated year-over-year as prospects continued to get pleasure from our parlay choices,” Ellingson acknowledged.
