BlueBet Holdings has made a major transfer to consolidate its place within the Australian on-line wagering market by buying sure belongings from Queensland bookmaker TopSport in a deal valued at $15 million. This strategic acquisition will assist BlueBet additional strengthen its market share, bringing it nearer to its goal of holding 10-15% of the home market. The deal, which incorporates the acquisition of TopSport’s buyer base, mental property, model, and key workers, marks one other key step in BlueBet’s technique to extend its presence in Australia’s aggressive wagering panorama.
BlueBet’s imaginative and prescient for development:
BlueBet’s newest acquisition is a part of a broader technique to drive development by inorganic means. The corporate’s CEO, Andrew Menz, emphasised the significance of acquisitions in reaching BlueBet’s long-term targets. “The acquisition of TopSport materially enhances BlueBet’s profitability and scale, and brings us nearer to our strategic goal of 10%+ market share in Australia,” Menz stated, as reported by Herald Solar.
BlueBet has additionally raised $15 million by an fairness placement to fund the deal, which can see the corporate purchase a portion of TopSport’s enterprise. This contains its well-established buyer database and mental property, together with key materials contracts.
Incorporating TopSport’s belongings into BlueBet’s portfolio is anticipated to increase the corporate’s income and enhance its total efficiency. Menz famous that the transaction presents a “excessive conversion of Web Gaming Income to EBITDA,” permitting the corporate to leverage its investments in proprietary know-how and its rising model presence.
As a part of the acquisition, Tristan Merlehan, CEO of TopSport, will be part of BlueBet’s govt group as Chief Buying and selling Officer. Merlehan’s management and deep expertise within the Australian wagering business are anticipated to boost BlueBet’s buying and selling capabilities and assist drive profitability. Merlehan expressed his confidence in BlueBet’s development, stating within the firm’s press launch (pdf), “BlueBet’s latest and long-term file in profitable buyer migrations and scaling wagering companies is unrivalled on this market, and I’m happy to play a key function in its vivid future.”
TopSport’s founder, Lloyd Merlehan, alongside along with his son Tristan, constructed a profitable bookmaking operation over a number of many years, with the corporate producing $198.9 million in turnover and an $11.8 million web win within the first half of the 2025 monetary yr. TopSport’s mannequin has centered on high-volume, low-margin punters, and BlueBet sees vital potential in integrating these belongings with its present operations.
The way forward for BlueBet and TopSport clients:
One of many key benefits of the acquisition is the “engaging wagering traits” of TopSport’s clients, significantly their skew in direction of sports activities betting. This aligns effectively with BlueBet’s strategic give attention to rising its presence within the sports activities wagering market. As a part of the deal, clients will proceed to expertise the identical excessive stage of service they’ve come to anticipate from TopSport, with further advantages stemming from BlueBet’s know-how platform.
Merlehan reassured clients that they might see no change within the service they obtain, stating, “I’m very happy with what we now have achieved at TopSport and our clients will proceed to obtain the identical ranges of service going ahead, along with the advantages of a major uplift of their wagering expertise.”
BlueBet’s acquisition is anticipated to considerably increase its earnings, with projections indicating a greater than 30% enhance in earnings per share (EPS) for the fiscal years 2026 and 2027. The deal is very accretive for shareholders, offering each rapid and long-term worth. Moreover, BlueBet’s proprietary know-how and its latest merger with Betr present a stable basis for additional market share development and profitability enhancements.
This acquisition follows BlueBet’s sturdy efficiency within the second quarter of fiscal yr 2025, the place turnover and web win noticed spectacular will increase. The corporate recorded $357 million in turnover for Q2, a rise of 131% in comparison with the earlier interval. Gross win additionally surged by 146%, whereas web win jumped by 142%. These outcomes had been pushed by a mixture of natural development, strategic buyer reactivation, and the profitable integration of BlueBet’s know-how platform.
The transaction is anticipated to finish in April 2025, pending regulatory approvals and different closing circumstances. The deal offers BlueBet with a novel alternative to additional consolidate its place within the Australian wagering market. By means of the acquisition of TopSport’s belongings, BlueBet is poised to proceed its growth, leveraging its know-how, model, and rising market presence to seize a fair bigger share of the Australian market.
