Caesars Leisure, Inc. has partnered with the Detroit Lions, securing the place of Official Sports activities Betting Associate by Caesars Sportsbook, and changing into the Official iGaming Associate for the NFL staff. This collaboration guarantees to mix unique experiences for Caesars Rewards members with the usage of the Detroit Lions’ branding in a wide range of new on-line on line casino video games to be launched on Caesars’ digital platforms.
As a part of this partnership, the primary launch will likely be a Reside Vendor blackjack sport that includes a Detroit Lions-themed felt. This distinctive sport is anticipated to go reside completely in Michigan initially of the 2024-25 NFL season. It is going to be accessible on each Caesars Palace On-line On line casino and Caesars Sportsbook & On line casino platforms for gamers 21 and older.
The Lions play the LA Rams within the season opener on Sunday, Sept. 8, at Ford Discipline in Downtown Detroit.
Unique Fan Engagement
Eric Hession, President of Caesars Digital, emphasised the importance of this partnership, stating: “We’re thrilled to companion with the Detroit Lions to deliver alternatives to their followers that cater to their pursuits and are distinctive to the royal expertise solely Caesars can ship.” Hession added that this partnership would assist Caesars deepen its reference to Michigan sports activities followers and broaden its choices within the state, together with the anticipated launch of Horseshoe On-line On line casino later in 2024.
Mace Aluia, Vice President of Company Partnership for the Detroit Lions, expressed his pleasure concerning the collaboration, stating: “As we embark on this season, we’re proud to boost our fan experiences with Caesars Leisure.” He added that this partnership would offer followers with distinctive engagement alternatives at Ford Discipline on sport days and thru Caesars’ digital platforms.
Caesars manufacturers resembling Caesars Sportsbook, Caesars Sportsbook & On line casino, Caesars Palace On-line On line casino, and the soon-to-launch Horseshoe On-line On line casino will likely be prominently featured at Ford Discipline throughout Lions video games. These manufacturers may even seem in Detroit Lions Radio Community spots and on the staff’s digital and social media channels.
Caesars Expands Michigan Presence
The partnership with the Detroit Lions is a part of Caesars Leisure’s rising affect in Michigan and Ontario. Caesars Leisure already has a presence in Windsor, Ontario, the place it operates the famend Caesars Windsor. The Windsor location opened Ontario’s first full-service sportsbook, Caesars Sportsbook at Caesars Windsor, in January 2023, giving followers from each Michigan and Ontario a premier vacation spot to look at and wager on sporting occasions, together with Detroit Lions video games.
In Michigan, Caesars Sportsbook has been providing in-person sports activities betting since 2020 and cell betting since 2021 by a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. The platform offers a premium betting expertise for Michigan residents and continues to reward gamers with Caesars Rewards, a number one loyalty program. Reward Credit earned from bets will be redeemed for unique experiences and used straight inside the app.
In 2023, Caesars launched Caesars Palace On-line On line casino, bringing the long-lasting Las Vegas model to the web gaming world. At the moment accessible in 5 states and provinces, together with Michigan and Ontario, this platform presents gamers an easy-to-use expertise that mirrors the luxurious and pleasure of Caesars Palace in Las Vegas.
As Caesars Leisure continues its growth, it defined within the official press launch that it stays devoted to selling Accountable Gaming. In 2024, Caesars Sportsbook acquired the celebrated RG Verify accreditation from the Accountable Playing Council in Ontario, recognizing its adherence to top-tier accountable gaming practices. Moreover, the Nationwide Council on Drawback Playing awarded Caesars with its Company Social Accountability award, additional solidifying the corporate’s dedication to protected and accountable betting practices.
