DraftKings has introduced a big new partnership with the Girls’s Nationwide Basketball Affiliation (WNBA), turning into an official sports activities betting and every day fantasy accomplice. This collaboration, unveiled through the WNBA All-Star Sport weekend, marks a pivotal second in sports activities betting, significantly in girls’s sports activities, reflecting elevated curiosity and engagement within the sector.
This partnership permits DraftKings to make the most of league and collective staff mental property, offering the corporate with enhanced advertising and marketing, activation, and hospitality alternatives at main league occasions, together with the AT&T WNBA All-Star Sport. DraftKings may even combine official WNBA information feeds to complement the sports activities betting expertise for followers.
The settlement builds on DraftKings’ present relationship with the NBA, established in 2021, and leverages their platform to extend fan engagement by way of superior sports activities betting and fantasy sports activities options. In keeping with Matt Kalish, President of DraftKings North America, this partnership is about to “ship essentially the most participating WNBA content material to DraftKings’ platforms,” highlighting the corporate’s dedication to enhancing the expertise for its prospects and WNBA followers alike.
Lisa Leslie, a Naismith Basketball Corridor of Famer and DraftKings Expertise Ambassador, expressed her enthusiasm for the collaboration. “The WNBA is quickly increasing its attain, and DraftKings has an unmatched capability to additional generate extra fan engagement,” Leslie said, in response to a press launch printed by DraftKings. She emphasised the potential for this partnership to raise the WNBA’s fan expertise considerably throughout a record-breaking season.
Elevated Media Publicity Plus Accountable Gaming Initiatives
When it comes to specifics, DraftKings will achieve elevated media publicity on the WNBA’s digital and linear media platforms. One of many key options of the partnership is DraftKings’ position because the presenting accomplice of the “WNBA Postseason Push,” a brand new content material platform that can function league highlights, social integrations, and odds updates centered on the WNBA standings through the remaining two weeks of the common season.
Colie Edison, WNBA Chief Development Officer, famous the expansion and growth of the league and the significance of collaborating with trade leaders like DraftKings to supply followers extra methods to interact with their favourite groups and gamers responsibly. “This chance for DraftKings to lean in with us to assist girls’s sports activities will welcome extra followers to the WNBA,” Edison added.
The partnership can also be dedicated to selling accountable gaming. Each DraftKings and the WNBA are energetic members of the American Gaming Affiliation (“AGA”) and assist the AGA’s “Have A Sport Plan. Wager Responsibly” public service marketing campaign. This initiative encourages accountable gaming practices akin to setting a finances and solely submitting wagers with licensed operators.
Furthermore, the WNBA is a member of The Coalition for Accountable Sports activities Betting Promoting, which makes efforts to make sure a accountable method to sports activities betting promoting. This affiliation displays a shared dedication to integrity and duty within the rising subject of sports activities betting.
