Fanatics is launching a standalone on line casino app on Friday because it seems to be to develop into the go-to vacation spot for US slots and on line casino sport lovers. [Image: Shutterstock.com]
Fanatics is launching a standalone on line casino app and browser-based website on Friday in Michigan, Pennsylvania, New Jersey, and West Virginia. Till now, the operator has supplied on line casino video games on the identical platform as its sportsbook.
Speaking about the kind of buyer that the operator might be focusing on with the brand new on-line on line casino, Fanatics Betting and Gaming President Conor Grant stated that the corporate might be extra targeted on females of their late 30s or 40s, in comparison with the profile of a sports activities bettor who tends to be a male in his mid-to-late 30s.
Efforts to this point to advertise on line casino video games have been primarily about cross-selling bettors, who are inclined to desire enjoying desk video games somewhat than slots.
plans to make use of its current database to push the brand new app
The corporate plans to make use of its current database to push the brand new app, in addition to roll out some tv, audio, and on-line advertisements. One in every of its massive focuses going ahead might be its loyalty program wherein customers earn FanCash after they place actual cash bets, which may be exchanged for bonus bets or merchandise on the principle Fanatics web site.
Whereas many rival operators supply on line casino video games and sports activities betting by way of the identical apps, Fanatics prefers to separate the 2 merchandise. The thought behind this strategy is to be a “most well-liked vacation spot for slot gamers and the US on line casino gamers.”
