As Apricot Investments (previously generally known as Microgaming) celebrates its thirtieth anniversary in 2024, the corporate will not be solely reflecting on three many years of innovation and management within the iGaming trade however can be unveiling a renewed model imaginative and prescient and visible identification. This milestone is a part of Apricot’s strategic evolution, specializing in increasing its platform services and products and broadening its trade pursuits.
Model evolution and new strategic path:
The celebration of the thirtieth anniversary is a big marker in Apricot’s historical past, initially based in 1994 as Microgaming. In 2018, the corporate underwent a rebranding to turn out to be Apricot Investments, signaling a shift in its enterprise technique from being predominantly a sport supplier to a broader concentrate on expertise and platform companies. This transition displays Apricot’s dedication to adapting and main in an ever-evolving market.
Apricot continues to honor its roots by sustaining the Microgaming model alongside its personal, leveraging the historic power and recognition of the Microgaming title whereas selling the expanded capabilities underneath the Apricot banner. This dual-brand technique helps to protect the legacy of pioneering on-line gaming whereas embracing a way forward for technological development and market management.
The refreshed visible identification launched in 2024 encapsulates Apricot’s renewed concentrate on innovation and repair excellence. The brand new branding aligns with the corporate’s mission to supply strong and adaptable platform options that empower the most important on-line gaming manufacturers worldwide. This replace features a suite of modernized design components that mirror Apricot’s people-first philosophy, mixing conventional values with a forward-looking method to trade challenges and alternatives.
Following the rebranding as Apricot Investments, the corporate offered its mental property to Video games World Restricted in 2022, which has additional enabled Apricot to focus on enhancing its technological base and repair choices. The corporate’s platform now integrates with over 30 gaming operators and 135+ worldwide studios, strengthening its place as a pacesetter in complete platform software program and expertise. This strong system facilitates the seamless supply of gaming experiences, highlighting Apricot’s pivotal position in shaping the way forward for on-line gaming.
Apricot’s journey since its inception as Microgaming has been marked by important achievements, together with launching the world’s first real on-line on line casino software program in 1994 and setting data with a jackpot payout in 2015. The corporate additionally expanded its bodily presence with new workplace areas in 2024, underscoring its ongoing funding in development and innovation.
The redefined imaginative and prescient for Microgaming displays its expanded capabilities and strategic path. The corporate acknowledged: “Microgaming’s pioneering platform software program and expertise facilitates the supply of over 210 million bets per day, incomes us over 20 trade awards, and empowering the world’s largest on-line gaming manufacturers to ship video games and sports activities betting seamlessly and responsibly to gamers worldwide for over 30 years.” This narrative underscores each the legacy and the longer term aspirations of Microgaming, now augmented by Apricot’s technological belongings and modern prowess.
The evolution is deeply influenced by a people-first philosophy, embodying the contributions of a dynamic crew that melds seasoned trade experience with recent views to craft this new narrative.
Visible identification and model evolution:
The transformation extends into Microgaming’s visible identification, which has been completely up to date to mirror its strategic pivot higher:
Alignment: The brand new visible identification is in sync with the strategic transition from a video games aggregator to a pacesetter in complete platform software program and expertise, considerably influenced by Apricot’s integration.
Consistency: By retiring outdated belongings, Microgaming introduces a uniform suite of visible components that improve model recognition and articulate the main focus areas clearly.
Modernization: The up to date branding infuses a recent aesthetic with vibrant design components, specializing in individuals and signaling ongoing funding and innovation in its core operations.
Key symbols just like the firm’s title and emblem protect their historic significance, anchoring the model’s heritage whereas embracing a brand new period of technological development and market management.
Apricot has delivered to Microgaming its market-leading on line casino platforms and sportsbook merchandise, that are recognized for his or her robustness and adaptability. Globally acknowledged because the Apricot Platform, it empowers the most important on-line gaming manufacturers to ship their choices seamlessly and responsibly worldwide.
