Play’n GO, a worldwide chief in on line casino gaming, has introduced a brand new partnership with PointsBet, a distinguished operator in Ontario. This collaboration expands Play’n GO’s attain within the Canadian market, bringing its well-liked slot titles, akin to Ebook of Useless, Wealthy Wilde and the Tome of Insanity, and Reactoonz, to PointsBet’s platform.
The transfer solidifies Play’n GO’s presence in Ontario’s regulated on-line gaming market, which opened in 2022 and marked the corporate’s Canadian debut. Earlier this yr, Play’n GO expanded into Quebec and, as of June 2024, turned a member of the Canadian Gaming Affiliation, additional highlighting its dedication to the area.
Strengthening leisure in a rising market:
Magnus Olsson, Chief Industrial Officer at Play’n GO, expressed enthusiasm concerning the partnership, stating within the firm’s press launch, “Again in 2022, I stated that ‘North America is true on the high of Play’n GO’s precedence listing, and Ontario is simply step one we plan to take.’ This partnership with PointsBet exhibits we have now but to take our foot off the fuel.”
Olsson praised the reception of Play’n GO’s video games in Ontario, emphasizing their success over the previous two and a half years. “It’s thrilling to staff up with a fellow Canadian Gaming Affiliation member in PointsBet,” he added, highlighting the shared imaginative and prescient of constructing a protected, regulated business centered on participant satisfaction.
PointsBet CEO Scott Vanderwel echoed these sentiments, applauding Play’n GO’s popularity for delivering high-quality content material. “At PointsBet, our focus is on offering a protected and interesting leisure expertise for our gamers, and it’s clear that Play’n GO aligns with these values,” Vanderwel stated. The partnership, he added, enhances the premium iGaming expertise that PointsBet gamers have come to count on.
Sustainability and world recognition:
Whereas this partnership underscores Play’n GO’s strategic concentrate on North America, it additionally comes as the corporate earns accolades for its sustainability initiatives. Earlier this yr, Play’n GO obtained the Malta Gaming Authority’s ESG-C Tier 2 Seal for its Environmental, Social, and Governance (ESG) efforts.
The popularity adopted the discharge of Play’n GO’s 2023 Sustainability Report, which outlined commitments to “Internet Zero” carbon objectives, greener operational practices, and fostering a “Tradition of Belonging” in a digital-first world. The corporate additionally turned the one iGaming enterprise nominated on the 2024 Company Star Awards, the place its sustainability efforts have been acknowledged alongside world manufacturers like SONY Leisure.
Vanessa Arenram, Play’n GO’s CSR Director, emphasised the corporate’s dedication to impactful motion. “Our 2023 Sustainability Report obtained very optimistic suggestions, each internally and externally, and we stay up for publishing the 2024 model early subsequent yr,” Arenram acknowledged.
