As PokerStars celebrates the twentieth anniversary of the European Poker Tour (EPT), the corporate is increasing its attain by forming strategic collaborations with different main poker excursions, reshaping the panorama of stay poker and providing new alternatives to gamers worldwide.
Julien Liarte, PokerStars’ Stay Occasions Senior Enterprise Growth Supervisor Europe, lately shared insights into these developments throughout an interview on the UK & Eire Poker Tour (UKIPT) London.
UKIPT London, hosted on the iconic Hippodrome On line casino, continues to be one among PokerStars’ flagship occasions within the UK. “UKIPT London is especially particular for us, particularly given our long-standing relationship with the Hippodrome On line casino,” Liarte famous. This occasion has develop into a fixture within the UK poker calendar, attracting gamers yr after yr.
This yr, PokerStars added a brand new dimension by bringing in quite a few group execs and ambassadors, creating one of many sequence’ most memorable nights. A whole bunch of gamers turned up for a particular meet-up sport, competing towards their poker heroes in a vigorous ambiance that really captured the spirit of the sport.
Extending A Collaborative Olive Department
Past UKIPT London, PokerStars has sought new methods to interact with the worldwide poker neighborhood by means of strategic partnerships with different excursions. One of the crucial notable collaborations is with the Irish Open alongside Paddy Energy, one other model inside the Flutter Group.
“The Irish Open is one among our greatest and largest $1K occasions of the yr,” Liarte defined. The collaboration permits PokerStars to faucet right into a well-established occasion identified for its substantial prize swimming pools and vibrant ambiance in Dublin.
“We’re thrilled to associate with the Irish Open group and Paddy Energy,” Liarte added, highlighting the corporate’s technique to align with established manufacturers and occasions which have cultivated a powerful neighborhood through the years.
PokerStars Actively Reaching a Broader Viewers
PokerStars has additionally made a big affect by collaborating with the Grosvenor Poker Goliath, a cornerstone of the UK poker scene.
“For those who ask any poker participant within the UK about Goliath, they comprehend it,” Liarte stated. The Goliath sequence is famend for its high-quality stay poker expertise with accessible buy-ins, making it a favourite amongst leisure {and professional} gamers.
For PokerStars, collaborating with Goliath is about greater than model visibility—it is about connecting with a broader viewers. “We’re constructing a relationship with Goliath that helps us attain gamers who may not normally take part in UKIPT and EPT occasions,” Liarte defined. “It was an ideal collaboration alternative. We ran on-line qualifiers, had a PokerStars desk, and positioned workers on-site to expertise firsthand what gamers have been having fun with for years.”
One other vital partnership is the Dolce Vita sequence in Cyprus, which emerged from collaborating with Italian organizers. Resulting from regulatory challenges in internet hosting land-based occasions in Italy, Cyprus has develop into an excellent various.
“For gamers who’ve been to Cyprus, they will attest that it’s a implausible place for poker,” Liarte remarked. The Dolce Vita occasion was a powerful success, breaking data and establishing Cyprus as a first-rate vacation spot for future poker tournaments. “We had been thrilled with the undertaking and the huge success it achieved. We’re excited to proceed exploring these impactful occasions sooner or later.”
These collaborations signify a significant shift in PokerStars’ strategy to stay occasions. By partnering with established manufacturers and leveraging their strengths, PokerStars is creating distinctive and memorable experiences for gamers worldwide.
Editor & Stay Reporter
