In an thrilling improvement for each sports activities followers and fantasy fans, PrizePicks has formally partnered with the San Diego Padres, marking its first crew partnership within the state of California. The deal solidifies PrizePicks’ presence in one of many largest and most engaged sports activities markets in america, regardless of California’s ongoing uncertainty relating to the legalization of sports activities betting.
A groundbreaking partnership for PrizePicks and the Padres:
The collaboration between PrizePicks and the Padres is a major step for the every day fantasy sports activities operator. PrizePicks, often known as the largest every day fantasy sports activities supplier in North America, has taken a distinguished step by aligning with a crew from Main League Baseball. As a part of the deal, PrizePicks may have substantial branding publicity all through Petco Park, the Padres’ dwelling stadium. This contains LED signage within the outfield and banner shows alongside the ballpark’s concourses, guaranteeing that followers expertise PrizePicks’ presence all through sport days.
This partnership is especially noteworthy because it represents a strategic effort to interact with baseball followers throughout California and nationwide. Mike Quigley, Chief Advertising Officer of PrizePicks, expressed pleasure concerning the partnership, stating within the firm’s press launch, “The Padres are some of the dynamic franchises in Main League Baseball, and we’re proud to be a part of their journey. PrizePicks gamers and Padres followers share a deep ardour for the sport, and we look ahead to creating new methods to interact and join with followers each in San Diego and throughout the nation.”
The collaboration extends past in-stadium branding. PrizePicks may also be featured throughout the Padres’ digital platforms, together with banner commercials on Padres.com and pregame industrial reads on Padres.TV throughout the common season. These efforts will additional amplify the corporate’s visibility, permitting it to attach with followers each within the stadium and on-line.
To create much more pleasure, PrizePicks is rolling out a particular promotion tied to the Padres’ efficiency on the sector. All through the 2025 MLB season, each time the Padres rating 10 or extra runs in a house sport, followers may have the prospect to enter a text-to-win contest. The grand prize contains a $10,000 free PrizePicks lineup, together with tickets to a future Padres sport, permitting the fortunate winners to benefit from the motion reside at Petco Park.
PrizePicks and California’s authorized panorama:
As PrizePicks expands its footprint in California, the corporate continues to navigate the unsure authorized atmosphere surrounding every day fantasy sports activities within the state. California stays the most important U.S. market with out authorized sports activities betting, and the state legal professional basic’s workplace has been reviewing whether or not choose’em-style fantasy video games, like these supplied by PrizePicks, represent unlawful playing. Nonetheless, PrizePicks has responded to those inquiries by offering proof that its fantasy sports activities contests are skill-based, which aligns with the state’s gaming legal guidelines that allow video games of talent however not these of likelihood.
Regardless of these authorized challenges, PrizePicks has skilled vital development in California. In actual fact, the corporate has seen a large enhance in cellular app downloads, with figures exhibiting a year-over-year rise of greater than 100% by the NFL season. The enlargement in California is a part of a broader technique to extend market share throughout the nation as every day fantasy sports activities continues to develop in reputation.
Whereas PrizePicks’ collaboration with the Padres marks an thrilling chapter for the model, the way forward for sports activities betting in California stays in flux. Tribal gaming leaders within the state have expressed issues concerning the affect of fantasy sports activities on their unique rights to Class III gaming. Efforts to revive discussions on legalizing sports activities betting in California have begun in 2025, with talks targeted on making a framework that will give tribal governments management over the net market.
Within the meantime, PrizePicks continues to give attention to delivering accountable gaming initiatives. In 2025, the corporate acquired accreditation from the Nationwide Council on Downside Playing (NCPG) for its accountable gaming practices, turning into the primary fantasy sports activities operator to earn this distinction. This dedication to accountable gaming aligns with PrizePicks’ broader efforts to make sure a secure and fulfilling expertise for its customers.
