Underdog, a quickly increasing pressure in sports activities gaming and media, has introduced a multi-year contract renewal with your entire solid of Gil’s Enviornment, reinforcing its dedication to the present’s continued success. This strategic transfer solidifies the partnership between the community and its lineup of sports activities personalities, guaranteeing this system stays a dominant presence in digital sports activities media.
Since its inception, Gil’s Enviornment has change into a number one digital basketball present in the US, attracting a considerable viewers throughout numerous platforms. Hosted by three-time NBA All-Star Gilbert Arenas, the present incorporates a star-studded lineup, together with government producer and host Josiah Johnson, NCAA Champion Rashad McCants, NBA Champion Nick Younger, NBA All-Star Kenyon Martin, Corridor of Famer Sheryl Swoopes, Mr. Basketball USA Brandon Jennings, and WNBA Champion Lexie Brown. This system is presently the fifth-largest each day sports activities present nationwide, boasting over 500 million views on YouTube, tens of millions of audio downloads, and billions of impressions on social media.
“Underdog constructed us a platform and extra importantly created an actual partnership to share our unfiltered takes with followers. We’re constructing a one-of-a-kind basketball community right here, and that is just the start – we’ve large plans for the long run,” stated Arenas.
Arenas and Tim Livingston, Underdog’s VP of Content material, had been pioneers in athlete-driven media, having launched the No Chill podcast in 2018—one of many first reveals of its sort. Their continued collaboration has pushed Gil’s Enviornment to new heights, and this newest contract extension indicators Underdog’s long-term imaginative and prescient for sports activities content material growth.
Gil’s Enviornment Units Sights on First Take’s Viewership
Averaging 275,000 viewers per episode, Gil’s Enviornment is on an upward trajectory, with a transparent objective of surpassing ESPN’s First Take, which averages 496,000 viewers per episode on linear TV. With its robust digital presence, Underdog is positioning Gil’s Enviornment as a aggressive different to conventional sports activities speak reveals.
“This partnership is on the heart of our media community growth and proof of idea for our perception in bringing followers unvarnished and extremely deep sports activities content material. Working with Gil and his staff has been unbelievable, and we’re going to proceed to raise our sports activities content material and construct the most effective sports activities leisure expertise for our prospects,” stated Liz Marro, Chief Advertising and marketing Officer at Underdog.
Underdog’s dedication to increasing its media community is obvious in its latest achievements. The corporate, based in 2020, has shortly established itself as a number one title within the sports activities media panorama. Alongside Gil’s Enviornment, the community gives an array of applications that includes sports activities figures reminiscent of Steve Smith (89), Jay Gruden and Colt McCoy (Clear Pocket), and Jared Carrabis (Baseball is Useless).
Increasing Affect in Sports activities Media
Underdog continues to construct its repute as a premier sports activities media firm, lately surpassing 1.3 million YouTube subscribers. The corporate can be integrating Gil’s Enviornment expertise into its fantasy sports activities and gaming platform, with Arenas’ picks—and shortly these of his co-hosts—being featured on Underdog’s web site and app.
“We teamed up with Gil to construct an entirely genuine present for the basketball neighborhood,” Livingston added. “The success is a testomony to the laborious work of Gilbert, Josiah, and your entire solid and crew. We’re grateful for the final two years and excited for the subsequent ten.”
